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January 3rd, 2014 § Leave a Comment

Amoxicillin For Sale, 2013 saw a sea-change in SEO and the world of search marketing. Where can i order Amoxicillin without prescription, Not only was the industry still dealing with the aftereffects of Google's penalty suite, mopping up several year's worth of paid links and spun content, Amoxicillin dose, Order Amoxicillin online overnight delivery no prescription, everyone was rebranding themselves as "content marketers" to put a bit of distance between the "new, clean SEO" and whatever tactics they'd been using 12 months ago, kjøpe Amoxicillin på nett, köpa Amoxicillin online. Generic Amoxicillin, There was an algorithm update that no-one noticed, Google pushed Enhanced Campaigns live whether you wanted them or not, buy Amoxicillin without a prescription, Where can i find Amoxicillin online, removed all of our keyword data in one fell swoop, and users themselves decided browsing the web on smartphones was far preferable to using silly old desktops, Amoxicillin maximum dosage. Doses Amoxicillin work, When Google released Panda in 2011 I thought it was a gamechanger, and the same went for Penguin in 2012, buy Amoxicillin online cod, Amoxicillin pics, but 2013 has seen a raft of changes, both by Google and by users that really have changed the face of SEO forever, effects of Amoxicillin. Amoxicillin no rx, I don't think it's possible - if you run an online business - to ignore these changes and what they mean for the way we now have to work. With that in mind, here are my predictions for search marketing in 2014.., Amoxicillin For Sale.

Traffic not rankings

Okay, Amoxicillin blogs, Amoxicillin dangers, so you can still scrape your rankings and see how much traffic those pages get; you can look at Webmaster Tools for an indication, but fundamentally it's a lot more difficult to see your referring keywords than it ever was before, Amoxicillin images. Discount Amoxicillin, In 2014 overall traffic will be key, not headline terms, what is Amoxicillin. Amoxicillin for sale, Some clients will still demand a #1 spot for "cruises" or "car insurance" or whatever, but many will want to see a sustained organic traffic growth, Amoxicillin australia, uk, us, usa, Cheap Amoxicillin no rx, whether that comes from head terms or longtail.

More weight given to other channels

How many SEO's looked at social or direct traffic a couple of years ago, Amoxicillin coupon. Amoxicillin For Sale, The marketing mix is growing and all channels - not just organic - will grow in importance. Purchase Amoxicillin for sale, Growth in direct traffic will be reported on, as will the impact of Social and Email campaigns, Amoxicillin mg. Where can i buy Amoxicillin online, Organic traffic will become just a part of the mix, not the be-all-and-end-all, Amoxicillin forum. Amoxicillin trusted pharmacy reviews,

Focus on conversion rates

With budgets stretched and link-building increasingly risky, site owners will look to their conversion rate to get the very most out of each and every visitor, Amoxicillin reviews. Order Amoxicillin from mexican pharmacy, Anyone selling conversion testing software will do well, as will design agencies focussed on CRO, Amoxicillin used for.

Basket value will also be important, as will what happens to the customer after they've purchased (do they come back to buy again?), Amoxicillin For Sale. Amoxicillin alternatives, Your job isn't just getting people to a website any more, it's making sure they become a customer, cheap Amoxicillin. Generic Amoxicillin,

Email marketing

The great advantage of email marketing over any other channel is that it's relatively low-cost to do. You don't pay for clicks, purchase Amoxicillin for sale, Online Amoxicillin without a prescription, you can send it to thousands of people and if you've got an in-house designer you can send as many mailers as you like. Many big retailers already have brilliant email campaigns, Amoxicillin long term, Where can i buy Amoxicillin online, but we'll see a lot more smaller businesses doing it too. Amoxicillin For Sale, We'll also see a rise in more innovative email marketing, like basket abandonment mailers and offers targeted to individual users.

Mobile optimised everything

It doesn't need pointing out how huge mobile is now - I've seen sites with a 60% increase on mobile traffic over the last year and it's a trend that's going to continue, Amoxicillin reviews. Where can i order Amoxicillin without prescription, 2014 will see people rushing to responsify* their sites or create a mobile version, and agencies will see a big increase in the number of mobile site audits and mobile ranking checks they're asked to produce, buy Amoxicillin from mexico.

Email will go mobile too, and before long sites that don't have a mobile-optimised version will be considered *so* 2013.

More penalties

Google will continue to iterate their algorithmic penalties, and the demand for recovery won't decrease in 2014. You can tell people not to do something but they'll keep doing it until...well, until the sh*t hits the fan, Amoxicillin For Sale. Good news for agencies, for now - it's a nice big project to keep you going - but as sites recover and people rethink their search marketing strategy....

Deliverables change

The deliverables on your monthly report will change. Maybe your link section has gone already, to be replaced by "mentions" and "reach". Maybe traffic and revenue have taken the place of rankings. Amoxicillin For Sale, Whatever the details, agencies will report on a wider range of metrics encompassing several channels. They'll add value where they can and their reports will reflect what we used to think of as "marketing", not what we used to think of as "SEO".

In conclusion

2014 will be an exciting year for the industry, whatever we like to call ourselves these days. If nothing else Google has forced us to adapt and, for want of a better word, modernise. We're marketers now, or we should be, and that makes us versatile and useful outside our own little SEO bubble. We're picking up the pieces of the last couple of years, not just painting over the cracks but starting afresh**, with a whole new mobile world to look forward to, Amoxicillin For Sale. I'm pretty excited for the coming year in search - I think we'll see more innovation and a more interesting landscape to work in. Google Plus though. Still won't take off.

*It's a word
**And I don't just mean those people who've had to move to a new domain.

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October 22nd, 2013 § Leave a Comment

Buy Amoxicillin Without Prescription, I realised today that Piggynap is over 5 years old - my first post was back in July 2008, almost a year after I graduated from university and entered the world of work. Originally I blogged about SEO (which was a very different place back then), comprar en línea Amoxicillin, comprar Amoxicillin baratos, Amoxicillin interactions, making observations on Google updates and Adwords (which I did a lot of at the time).

Gradually, kjøpe Amoxicillin på nett, köpa Amoxicillin online, Buy Amoxicillin without prescription, as the number of SEO blogs increased and it seemed everyone was saying everything far better than I ever could, and as I became a more jaded online marketer, what is Amoxicillin, Amoxicillin steet value, concentrating more on working than writing about it, I lost interest in the endeavour and wrote more about life and cats, buy Amoxicillin without a prescription. Where to buy Amoxicillin, I suppose Piggynap has never had a real aim - it's not an online marketing blog and it's not a personal blog, and that's a bit of a problem, low dose Amoxicillin, Amoxicillin overnight, I think. Some people who read this only know me professionally so I don't talk that personally on here, get Amoxicillin. On the other hand I don't have the time or the energy to make it a serious work blog, so the vast majority of what I do every day goes unmentioned, Buy Amoxicillin Without Prescription. Order Amoxicillin from United States pharmacy, Whilst Piggynap means a lot to me and it's been with me for a long time, I've found another place to write about life, Amoxicillin maximum dosage, Amoxicillin use, post pictures and generally be myself, uncensored, Amoxicillin australia, uk, us, usa, Amoxicillin canada, mexico, india, without even a thought for the 9-5.

Anyway, Amoxicillin pictures, Buying Amoxicillin online over the counter, as a salute to 5 years of Piggynap, here's a roundup of my best and most notable posts:

Google Knols are released to the public - anyone remember them, buy Amoxicillin online cod. Amoxicillin mg, I email Sean from Windows and he doesn't even care.

Google start spying on users and I seem to like it, order Amoxicillin online c.o.d.

The Cray Supercomputer doubles as an office sofa Buy Amoxicillin Without Prescription, . Amoxicillin wiki, I have a massive rant about sexism in tech which, reading back I partly disagree with, Amoxicillin results. Amoxicillin from canada, I do a real life presentation at a conference.

Nicholas Cage reacts three ways upon seeing a bird, Amoxicillin pics. Amoxicillin price, There is a sad owl.

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October 22nd, 2013 § Leave a Comment

Buy Zithromax Without Prescription, So here's my long-awaited (ahem) roundup of MeasureFest 2013. It's not comprehensive as there were a few talks I didn't take notes for, Zithromax coupon, Zithromax trusted pharmacy reviews, and of course I missed the first talk altogether thanks to travelling. Apologies for the brevity, online buying Zithromax, Australia, uk, us, usa, I filled about 8 pages with notes and condensed them all down into some key takeaways:

Cultural Conversions and International eCommerce - Joe Doveton from GlobalMaxer

  • When choosing a language for your international site, remember that a mix of local+English language might be more appropriate, Zithromax without a prescription, Zithromax natural, as many countries have a wide uptake of English anyway

  • Check the local search engines for that country when doing keyword research

  • Visual cues can be just as important as text. Research what colours are popular in the local country, buy no prescription Zithromax online, Zithromax recreational, what colour CTA buttons work locally. What values are important to them (e.g, purchase Zithromax online. family, business etc) – this will influence your image choice.

  • Don’t assume that people use the same tech as we do, Buy Zithromax Without Prescription. Online buy Zithromax without a prescription, What’s the most popular browser. What’s the mobile uptake?

  • Research local payment methods, Zithromax gel, ointment, cream, pill, spray, continuous-release, extended-release. Doses Zithromax work, Germany for example is very credit-averse.
  • CRO for Mobile - Steven Pavlovich from Conversion Factory

    • Mobile commerce sales have doubled over the last year

    • Plusnet implemented a responsive site, saw a 2X increase in mobile traffic and a 10X increase in mobile conversions

    • Start small and scale your tests

    • Create a mobile and non-mobile dashboard in GA so you can segment traffic, Zithromax price, coupon, Zithromax dose, sales funnels, landing pages and goals

    • Create mobile-only surveys on your site to gather qualitative user data
    • Was there anything that nearly stopped you buying from us today?

    • Qualaroo for user surveys

    • Use desktop heatmaps to see the focus of each page, Zithromax schedule. Purchase Zithromax, Use this to influence your mobile design – the most important elements should be prominent.

    • Identify mobile personas and ensure your site targets them.

    • Design your mobile site on business cards – this will make you drop inessential elements fast.

    • Axure and Adobe Edge Reflow recommended as tools for mobile design/wireframing

    • Target’s mobile checkout used as a good example

    MeasureBest - Philip Sheldrake from Euler Partners

    • When it comes to marketing, output isn’t important (e.g, discount Zithromax. Buy Zithromax Without Prescription, how many Facebook likes you’ve got), but outcome is (e.g. Zithromax dosage, how much sales have grown)

    • Set business goals and align marketing activity with these

    • Choose a small handful of complementary metrics

    • There’s a difference between value and ROI – management need to see the value in non-revenue driving activity

    • Use a “balanced scorecard” that contains both fiscal and non-fiscal objectives

    The Analytics Renaissance - Ben Harris from Decibel Insight

    • Understand what makes people convert
    • Segment traffic by converting visitors to see what actions they take

    • Encourage these actions to reverse-engineer sales

    • Use for cross-browser testing

    • Use scrollmaps to see how many people reach a certain point on your page, ensure important content is above here

    • Use attention maps to see what elements of your page people spent the most time on

    • Where do people click the most, Zithromax for sale, Zithromax images, and does this click lead to a conversion. If not, Zithromax description, About Zithromax, this needs addressing

    Attribution with Google Analytics - Dara Fitzgerald from Freshegg

    • Tailor your channel groupings in Analytics, for example triggered emails vs, Zithromax street price. Zithromax over the counter, normal email marketing

    • Assisted conversions can show you the value of each channel, helps you decide where to spend budget

    • Do you track repeat customers to see their lifetime value, Zithromax photos. Order Zithromax from mexican pharmacy,
    • How much is a sale worth to you?

    • How much is a customer worth to you?

    • Universal analytics coming soon, will track users across devices

    • May decrease the number of unique visitors as users visiting on different devices are combined

    • Demographic data coming soon e.g, Zithromax no prescription. Is Zithromax addictive, age, gender

    The Power of Segmentation in Analytics - Anna Lewis from Koozai

    • Segment customers as loyal, taking Zithromax, Where can i find Zithromax online, new, high value and compare their behaviours

    • What actions do you want each group to take?

    • Could offer vouchers to low-conversion groups

    • Identify high-value customers and target your marketing to them – this encourages high-value behaviour

    • Can import other people’s advanced segments from GA Solutions Gallery

    Customer Value Optimisation - Andrew Hood from Lynchpin

    • There are diminishing returns on CRO – focus instead on customer value

    • Acquisition and retention should work together

    • Segment by retail value or the number of items bought to identify high-value behaviours

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    • Tailor your marketing to create these signals

    • Test offers and pricing e.g. conversion rate and revenue at higher prices
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    October 19th, 2013 § Leave a Comment

    On Thursday I headed down to London to attend MeasureFest 2013 Buy Retin-A Without Prescription, , a new conference organised by Kelvin Newman focusing on data, analytics, measurement and marketing. Is Retin-A safe, It's the first time in ages I've been to a non-SEO conference, and I'm certainly not part of the London scene so didn't really know what to expect, buy Retin-A no prescription. Japan, craiglist, ebay, overseas, paypal, One upside was that the conference was held at the Institute of Education just off Russell Square - my old stomping ground from my UCL days, so at least I knew where I was going, Retin-A duration. Real brand Retin-A online, After a 6am (urgh!) start from Harrogate I got to the conference halfway through Paddy Moogan's talk which kicked things off. I hate to say it, herbal Retin-A, No prescription Retin-A online, but I basically missed what the talk was about and made no notes, I was too busy getting myself settled in the auditorium, effects of Retin-A. There were two other speakers following Paddy, including Stephen Pavlovich who despite crossing paths with at Think Visibility before, I'd never actually seen speak, Buy Retin-A Without Prescription. Buy Retin-A from canada, So what were my first impressions. Well, purchase Retin-A online no prescription, Retin-A samples, the auditorium was pretty full - I heard someone say they'd "sold" 700 tickets and there were certainly a few hundred plus there, so the attendance rate must have been pretty good, ordering Retin-A online. Retin-A forum, The talks were quick, about half an hour max with 3 talks in the morning slot, canada, mexico, india, Online buying Retin-A hcl, four in the one after lunch and 5 in the final late afternoon slot. This meant the speakers covered all their salient points pretty quickly, rx free Retin-A, Order Retin-A no prescription, most of the talks were packed full of actionable tips, and as there were so many speakers the variety of topics was really good, online Retin-A without a prescription. Buy Retin-A Without Prescription, "SEO" was notable by its absence, and for me that was pretty refreshing. Buy no prescription Retin-A online, Since moving in-house 6 months ago my own work focus has shifted towards wider marketing, analysis, australia, uk, us, usa, Purchase Retin-A online, and iterating what the company does online to make it better. With talks on aligning business goals with marketing goals, Retin-A dangers, Retin-A used for, segmenting users in analytics, how to get better at using Excel, order Retin-A online overnight delivery no prescription, Is Retin-A addictive, mobile CRO, and international ecommerce CRO to name a few, Retin-A from canadian pharmacy, Retin-A no prescription, MeasureFest offered a lot for me as well as those attendees who work agency-side and have to advise clients on their strategy. In fact, buy Retin-A online no prescription, Online buying Retin-A hcl, now that I work in-house I think I got more out of MeasureFest than I would have done when I was agency-side, simply because I'm responsible for more areas now, where can i buy cheapest Retin-A online, Retin-A schedule, like trying to get a mobile site pushed through, increasing CRO and customer retention, Retin-A pharmacy, Retin-A over the counter, and showing the Managing Directors that the online part of the business is worth investing in. MeasureFest gave me a big list of tips I can take back to work and hopefully use to make my job easier, Retin-A steet value, Order Retin-A from mexican pharmacy, and the results of it better.

    I think what made MeasureFest so useful was the format of several talks in a short time-frame, although having said that there were a few that I wished had more time and I'd have been happy to listen to for a full hour, Buy Retin-A Without Prescription. The venue was good, Retin-A without prescription, Where can i order Retin-A without prescription, just 10 minutes from Kings Cross and there was tea and coffee in the break (extremely welcome when you've skipped breakfast!). The attendees seemed to be mostly from London/Brighton, purchase Retin-A, Buy cheap Retin-A, with about a quarter northerners thrown in, and unlike some conferences I've been to most people seemed to stick it out at least to the final afternoon slot, Retin-A class. I suppose a combination of having all the talks in one auditorium, plus the lack of a separate bar to sneak off to meant that the talks were centre-stage. There was a bar, but it was in the general "hang-out" area and everyone seemed to gravitate back to the auditorium when the break was over anyway.

    If MeasureFest was a paid conference it would have been good value even an London rates, so us marketers should feel extremely lucky it was free. If you're able to get tickets next time I'd highly recommend it, and I'll certainly be attending if I can.

    I've still got to write up my notes into something resembling English so I'll post again with my top takeaways and links.

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    July 11th, 2013 § 1 Comment

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