Today’s Tip – Don’t Show Competitors Ads On Your Website

September 16th, 2008 § 3 Comments

I was checking one of my clients’ Analytics package today to see how their traffic was doing – most of the traffic comes from natural search, with an ad campaign bringing in visits for something they don’t rank for. So far so normal. There was one referring site that puzzled me – I followed the link and imagine my surprise when I saw my client’s advert right on the product page of one of their main competitors!

I didn’t set up their ad campaign – normally I opt out of the content network, but the client was opted in so Google had chosen a ‘relevant website’ to show ads on. This just so happened to be the competitor – what’s more, the click-through rate was over 6% and the conversion rate was over 8%! The competitor obviously hadn’t seen this:

There’s a lesson here somewhere…as a website owner it may seem like a good idea to earn a bit of money from Adsense, but please please please if you sell a product, filter your competitors out!

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