Diamond Geezer’s Adwords Fail

October 10th, 2008 § 1 Comment

I’ve long wanted to do a post on Diamond Geezer of Dragon’s Den fame – a critique of their website. It’s certainly old – I was browsing through some stock photography cd’s a while ago and happened across the old man on their homepage – alongside some pictures of bbc computers and brick-sized mobile phones. Quite frankly it surprises me that a company so set on being an internet business has such a dated design.

Anyway, a few days ago I came across their Adwords campaign in the search results and I couldn’t resist posting it up here. It certainly matches in with the personality of the company!

I don’t know who does their Adwords – perhaps they do it themselves. There are a few things wrong with this advert though, not least the lack of capitals and the really, really clunky text. Not very compelling you’ll agree, and does “seen on Dragon’s Den” really make you think high quality?

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