Piggynap’s Blog | Zoe Piper

Zoe Piper, The Internet And Everything

As a Google Adwords Professional I have my own contact at Google who sends me the Adwords Agency Update every week. This tells me about new Adwords features and help I can get from my representative – it usually says things like ‘have you tried the website optimiser?’ and ‘would you like to take part in our webinar next week?’. This week’s update however contained a load of information about other Google products:

Now this is meant to be an Adwords update, so why would I want to know about the Google news archive, Google Reader and Blogger Following (not to mention the US Elections!). Call me sceptical, but I imagine that a lot of Adwords users haven’t even heard of these other Google properties, which means this newsletter is acting as free advertising to a captive audience. Adwords users might think Google Reader is relevant to them – after all, Google are telling them about it in a special update!

With the launch of Chrome on their homepage it’s pretty clear Google aren’t afraid of pushing their products. Adwords updates are just the latest victim and I’m sure they won’t be the last.

4 Comments

  1. Jim Sefton on September 10, 2008 8:02 pm

    Interesting, the peoples puppy is finally bearing it’s teeth! If Google goes all corporate and nasty like Microsoft did, who are the nice people going to vote for? Time for someone new on the scene… I wonder?

  2. The Floating Frog on September 11, 2008 7:54 pm

    Google has been quieting taking over the world under Microsoft’s shadow, is it too late to stop them, I wonder.

  3. Bailzebub on September 15, 2008 9:21 pm

    dooooooood i think the google thing looks more like one of those old electronic simon games but it’s missing a button….

  4. Get Google Results Without Google Spam! | Piggynap's Blog on September 17, 2008 6:56 pm

    [...] are increasingly pushing their products and services to pretty much everyone and Google properties like books, knols and news are starting to dominate [...]

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