I work with Adwords quite a lot so I see a good amount of Adwords Fails. Like when someone has competitor’s ads on their website – still my favourite Fail to date.
Recently I’ve noticed Thomson Local showing up in the search results – much like eBay they seem to be bidding on random goods and services. At first I thought ‘oh that’s good, they’re providing some clicks for their advertisers’. Then I realised that they haven’t quite got the ‘local’ thing worked out yet.
In case you’re wondering, I’m in Harrogate.
Traditional directories like Thomson Local must be struggling at the moment. On the one hand I applaud them for embracing Pay Per Click – it’s something they can offer to keep themselves afloat. On the other hand, their inability to do it properly could be just another nail in the coffin.
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