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	<title>Piggynap's Blog &#124; Zoe Piper &#187; Woops</title>
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	<link>http://www.piggynap.com</link>
	<description>Zoe Piper, The Internet And Everything</description>
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		<title>Happy Xmas From Piggynap</title>
		<link>http://www.piggynap.com/woops/happy-xmas-from-piggynap/</link>
		<comments>http://www.piggynap.com/woops/happy-xmas-from-piggynap/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 12:15:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Woops]]></category>

		<guid isPermaLink="false">http://www.piggynap.com/?p=922</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.piggynap.com/wp-content/uploads/2009/12/ChristmasCatSANTA22.jpg" alt="" title="oh noes santa" width="391" height="415" class="aligncenter size-full wp-image-923" /></p>
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		<item>
		<title>Twitter Username &#8216;Home&#8217; &#8211; Not Such A Good Idea</title>
		<link>http://www.piggynap.com/woops/twitter-username-home-not-such-a-good-idea/</link>
		<comments>http://www.piggynap.com/woops/twitter-username-home-not-such-a-good-idea/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 12:54:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Woops]]></category>

		<guid isPermaLink="false">http://www.piggynap.com/?p=803</guid>
		<description><![CDATA[An article over on Backup Technology today reveals there&#8217;s a Twitter user called &#8216;Home&#8217; &#8211; you&#8217;d think this would be a fantastic name, up there with the likes of &#8216;Hello&#8217; and&#8230;erm&#8230;&#8217;SEO&#8217;, but unfortunately the way Twitter works has royally buggered Home&#8217;s account. All Twitter users have the URL: twitter.com/username, so Home&#8217;s URL is twitter.com/home Unfortunately [...]]]></description>
			<content:encoded><![CDATA[<p>An article over on <a href="http://www.backup-technology.com/mysterious-twitter-user/">Backup Technology</a> today reveals there&#8217;s a Twitter user called &#8216;Home&#8217; &#8211; you&#8217;d think this would be a fantastic name, up there with the likes of &#8216;Hello&#8217; and&#8230;erm&#8230;&#8217;SEO&#8217;, but unfortunately the way Twitter works has royally buggered Home&#8217;s account. </p>
<p>All Twitter users have the URL: twitter.com/username, so Home&#8217;s URL is twitter.com/home</p>
<p>Unfortunately this just redirects to the Twitter homepage. Home has a staggering 35,000 followers &#8211; how the hell did it get all those without anyone being able to see its profile? How did Home ever login to their account? Does Home enjoy getting random messages from people who are &#8216;chillaxin @home&#8217;?</p>
<p>I&#8217;d like to know who&#8217;s behind Home &#8211; maybe their friends <a href="http://twitter.com/neo">neo</a> and <a href="http://twitter.com/TomFulp">TomFulp</a> can tell us?</p>
<p>Interestingly, neo is only following Home and Tom Fulp&#8230;.the plot thickens!</p>
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		<item>
		<title>Dynamic Keyword Insertion Fail</title>
		<link>http://www.piggynap.com/adwords/dynamic-keyword-insertion-fail/</link>
		<comments>http://www.piggynap.com/adwords/dynamic-keyword-insertion-fail/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 16:21:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Woops]]></category>

		<guid isPermaLink="false">http://www.piggynap.com/?p=662</guid>
		<description><![CDATA[Dyanmically inserting a keyword into your Adwords headline is a great way to increase your click-through rate. Searchers see the exact phrase they typed in, in your advert and you can&#8217;t get much more targeted than that. If the search phrase is too long to fit into the headline, it uses your chosen default phrase [...]]]></description>
			<content:encoded><![CDATA[<p>Dyanmically inserting a keyword into your Adwords headline is a great way to increase your click-through rate. Searchers see the exact phrase they typed in, in your advert and you can&#8217;t get much more targeted than that. If the search phrase is too long to fit into the headline, it uses your chosen default phrase instead. </p>
<p>The code to dynamically insert a keyword is {keyword:defaultphrase}</p>
<p>Not, as one advertiser thought:</p>
<p><a href="http://www.piggynap.com/wp-content/uploads/2009/04/keywordwoops.jpg"><img src="http://www.piggynap.com/wp-content/uploads/2009/04/keywordwoops.jpg" alt="always check your ads" title="always check your ads" width="234" height="254" class="aligncenter size-full wp-image-663" /></a></p>
<p>No matter how careful you are you can still make mistakes, but this is a great argument for always checking your ads!</p>
<img src="http://www.piggynap.com/?ak_action=api_record_view&id=662&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Pleasure Island Need New Hosting</title>
		<link>http://www.piggynap.com/woops/pleasure-island-need-new-hosting/</link>
		<comments>http://www.piggynap.com/woops/pleasure-island-need-new-hosting/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 12:13:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Woops]]></category>
		<category><![CDATA[bandwidth]]></category>
		<category><![CDATA[fail]]></category>

		<guid isPermaLink="false">http://www.piggynap.com/?p=648</guid>
		<description><![CDATA[Family theme park Pleasure Island seem to have come a cropper with their hosting company. I visited the site today and got this message: This is the second time in just over a month that Pleasure Island have experienced bandwidth difficulties &#8211; a sure sign they ought to change their hosting company?]]></description>
			<content:encoded><![CDATA[<p>Family theme park <a href="http://www.pleasure-island.co.uk">Pleasure Island</a> seem to have come a cropper with their hosting company. I visited the site today and got this message:</p>
<p><a href="http://www.piggynap.com/wp-content/uploads/2009/04/pleasureisland.jpg"><img src="http://www.piggynap.com/wp-content/uploads/2009/04/pleasureisland.jpg" alt="woopsie" title="woopsie" width="527" height="210" class="aligncenter size-full wp-image-649" /></a></p>
<p>This is the second time in just over a month that Pleasure Island have experienced <a href="http://www.thefloatingfrog.co.uk/news-reviews/bandwidth-limit-exceeded/">bandwidth difficulties</a> &#8211; a sure sign they ought to change their hosting company?</p>
<img src="http://www.piggynap.com/?ak_action=api_record_view&id=648&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>SEO Surrey UK And Reputation Management</title>
		<link>http://www.piggynap.com/woops/seo-surrey-uk-and-reputation-management/</link>
		<comments>http://www.piggynap.com/woops/seo-surrey-uk-and-reputation-management/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 18:58:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Woops]]></category>
		<category><![CDATA[reputation management]]></category>

		<guid isPermaLink="false">http://www.piggynap.com/?p=576</guid>
		<description><![CDATA[Remember this guy with his heavily-optimised page for SEO Surrey? Well, I thought I&#8217;d do a search for him to try and find his real website (if there was one). I&#8217;m sure some prospective clients might run a search for him too. These are the results: Woooops!]]></description>
			<content:encoded><![CDATA[<p>Remember <a href="http://sites.google.com/site/seosurreyuk/" rel="nofollow">this guy</a> with his heavily-optimised page for SEO Surrey? Well, I thought I&#8217;d do a search for him to try and find his real website (if there was one). I&#8217;m sure some prospective clients might run a search for him too. These are the results:</p>
<p><a href="http://www.piggynap.com/wp-content/uploads/2009/03/wantedman.jpg"><img src="http://www.piggynap.com/wp-content/uploads/2009/03/wantedman.jpg" alt="wanted man" title="wanted man" width="528" height="293" class="aligncenter size-full wp-image-577" /></a></p>
<p>Woooops!</p>
<img src="http://www.piggynap.com/?ak_action=api_record_view&id=576&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Why Nobody Comments On Company Blogs</title>
		<link>http://www.piggynap.com/woops/why-nobody-comments-on-company-blogs/</link>
		<comments>http://www.piggynap.com/woops/why-nobody-comments-on-company-blogs/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 16:08:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Woops]]></category>
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.piggynap.com/?p=404</guid>
		<description><![CDATA[The company blog is de rigeur nowadays, with everyone from web companies to furniture manufacturers taking advantage of the content delivery system a blogging platform offers. Some are just an excuse to boost the website size with promotional copy about products and services. Others are written by enthusiastic employees with interesting things to say, yet [...]]]></description>
			<content:encoded><![CDATA[<p>The company blog is de rigeur nowadays, with everyone from web companies to furniture manufacturers taking advantage of the content delivery system a blogging platform offers. Some are just an excuse to boost the website size with promotional copy about products and services. Others are written by enthusiastic employees with interesting things to say, yet the interaction they engender is minimal, if it exists at all. Compare this with the popularity of private blogs and the situation looks drastic.</p>
<p>Why does the company blog fail so badly to interact with visitors? </p>
<p>Why does no one care what a company has to say?</p>
<h2>Lack of Personality</h2>
<p>Let&#8217;s be blunt, most company blogs have all the personality of a tax form. Either they never get past company news (they&#8217;ve opened a manufacturing plant in Slough) or they&#8217;re stuffed full of shallow, promotional fluff (there&#8217;s a new range of side tables!). No-one will read a blog that&#8217;s not interesting and most things to do with companies <strong>aren&#8217;t interesting</strong>. Sorry companies &#8211; no-one gives a crap what you&#8217;re doing. </p>
<h2>Neutered Content</h2>
<p>Some company blogs are written by employees who get to put their name on stuff &#8211; I can think of half a dozen web company blogs off the top of my head where this is the case. The trouble here is that content is neutered. Employees have to toe the party line so any personality and opinions remain firmly in their head &#8211; not on the company website. To take an example, it was suggested to someone I know that they write &#8216;more positive&#8217; pieces in future, and not just use the company blog to slag things off. Being positive might be good for the company image but it lacks honesty and that all-important personality. If you don&#8217;t say something outrageous once in a while you&#8217;ll never spark a discussion. </p>
<h2>People Don&#8217;t Like Talking To Companies</h2>
<p>Even if you get as far as leaving a comment, who are you leaving it for? The person who wrote the post or the company? Chances are <strong>another</strong> employee will reply to you, but you weren&#8217;t trying to connect with them at all. It&#8217;s like ringing up a call centre twice and getting different people each time &#8211; there&#8217;s no continuity and no connection. </p>
<p>You might also be aware of the fact that your comment will appear on a company blog, so you should really leave a professional reply. If you joke or &#8211; god forbid! &#8211; swear it&#8217;ll probably get deleted. Your comment ends up as bland as the post was.</p>
<h2>Competitors Don&#8217;t Want To Give You Credence</h2>
<p>Company blogs are most likely to be read by people in the same industry &#8211; basically, people in competition with each other. If you leave a comment on a personal blog it&#8217;s &#8216;outside work&#8217;, but if you leave one on a company blog it suddenly becomes professional. Commenting on your competitor is like saying &#8216;I think you&#8217;re good&#8217; and no-one wants to give their competitors reason to gloat. If you don&#8217;t comment on a company blog it&#8217;s as if you don&#8217;t care they exist.</p>
<p>After all this, are company blogs any good at all? Whilst there are loads of instances of successful ones &#8211; status blogs for example &#8211; there&#8217;s no real connection there. Quite simply, no-one&#8217;s listening. </p>
<img src="http://www.piggynap.com/?ak_action=api_record_view&id=404&type=feed" alt="" />]]></content:encoded>
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		<item>
		<title>My Favourite Photoshop Disasters</title>
		<link>http://www.piggynap.com/woops/my-favourite-photoshop-disasters/</link>
		<comments>http://www.piggynap.com/woops/my-favourite-photoshop-disasters/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 20:41:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Woops]]></category>
		<category><![CDATA[Photoshop]]></category>

		<guid isPermaLink="false">http://www.piggynap.com/?p=335</guid>
		<description><![CDATA[Frog is quite good with photoshop and sometimes he even does stuff with people in it. I&#8217;m happy to say however that he doesn&#8217;t work on a magazine or anything that involves &#8216;lifestyle&#8217;. Such designers run the risk of the following: This looks pretty normal until you start counting the legs. And then counting them [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thefloatingfrog.co.uk">Frog</a> is quite good with photoshop and sometimes he even does stuff with people in it. I&#8217;m happy to say however that he doesn&#8217;t work on a magazine or anything that involves &#8216;lifestyle&#8217;. Such designers run the risk of the following:</p>
<p><img src="http://www.piggynap.com/wp-content/uploads/2009/01/tatler.jpg" alt="tatler" title="tatler" width="450" height="597" class="alignnone size-medium wp-image-336" /></p>
<p>This looks pretty normal until you start counting the legs. And then counting them again. It makes no sense! The thighs aren&#8217;t even in the right place &#8211; I don&#8217;t think these three women were sat near each other <strong>at all</strong>. Cheats. </p>
<p><img src="http://www.piggynap.com/wp-content/uploads/2009/01/three-fingers.jpg" alt="three-fingers" title="three-fingers" width="450" height="600" class="alignnone size-medium wp-image-337" /></p>
<p>Just take a look at her hand. That&#8217;s right &#8211; three fingers. </p>
<p><img src="http://www.piggynap.com/wp-content/uploads/2009/01/argh-300x251.jpg" alt="argh" title="argh" width="300" height="251" class="alignnone size-medium wp-image-338" /></p>
<p>Oh my god there&#8217;s a hand! If that happened in real life there&#8217;d be screaming and heebie jeebies. Then an exorcism. </p>
<p><img src="http://www.piggynap.com/wp-content/uploads/2009/01/disaster-225x300.jpg" alt="disaster" title="disaster" width="225" height="300" class="alignnone size-medium wp-image-339" /></p>
<p>Hahahaha! Seriously, I could look at this every time I need a giggle. </p>
<p><img src="http://www.piggynap.com/wp-content/uploads/2009/01/no-bottom-263x300.jpg" alt="no-bottom" title="no-bottom" width="263" height="300" class="alignnone size-medium wp-image-340" /></p>
<p>This man has no bottom! They photoshop women to have pneumatic boobs but they photoshop out a man&#8217;s no-no?. No fair! </p>
<p><img src="http://www.piggynap.com/wp-content/uploads/2009/01/what-200x300.jpg" alt="what" title="what" width="200" height="300" class="alignnone size-medium wp-image-341" /></p>
<p>Forget what I just said. Women suffer too <img src='http://www.piggynap.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Images courtesy of <a href="http://photoshopdisasters.blogspot.com/">Photoshop Disasters</a>. Go and take a look for more photoshop hilarity <img src='http://www.piggynap.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  </p>
<img src="http://www.piggynap.com/?ak_action=api_record_view&id=335&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>7</slash:comments>
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		<item>
		<title>The BBC Is Broken</title>
		<link>http://www.piggynap.com/woops/the-bbc-is-broken/</link>
		<comments>http://www.piggynap.com/woops/the-bbc-is-broken/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 22:11:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Woops]]></category>
		<category><![CDATA[bbc]]></category>

		<guid isPermaLink="false">http://www.piggynap.com/?p=242</guid>
		<description><![CDATA[If you&#8217;ve visited the BBC website in the past few minutes you may have noticed it looks a bit retro. They seem to be experiencing some &#8216;technical difficulties&#8217; so are showing a simplified version of the site: I hope their web company&#8217;s onto it!]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve visited the <a href="http://www.bbc.co.uk">BBC</a> website in the past few minutes you may have noticed it looks a bit retro. They seem to be experiencing some &#8216;technical difficulties&#8217; so are showing a simplified version of the site:</p>
<p><a href="http://www.piggynap.com/wp-content/uploads/2008/11/bbc2.jpg"><img src="http://www.piggynap.com/wp-content/uploads/2008/11/bbc2.jpg" alt="" title="bbc2" width="453" height="307" class="alignnone size-full wp-image-244" /></a></p>
<p>I hope their web company&#8217;s onto it! <img src='http://www.piggynap.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<img src="http://www.piggynap.com/?ak_action=api_record_view&id=242&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>3</slash:comments>
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