I love Google Insights. It tells me things like Barry Chuckle is more popular than Paul Chuckle, and that Strictly Come Dancing is more important to the Great British Public than the economic crisis.
Aside from the half hour I wasted today playing with it, what else is Insights good for?
The comparison feature obviously has its uses – X-Factor producers will be glad to know they get far more searches than Strictly for example. It’s the search trends over time that really fascinate me however…not just to learn what’s becoming popular, but to compare what was popular in the past and why.
Let’s take a look at London 2012. Back in 2005 Lord Coe and his friends were organising their bid and winning the contract and we can see a huge peak on the trends graph. In 2006 no-one cared, but the Olympics were a point of interest again in 2007, apparently when the horrendous logo was unveiled.
Insights really demonstrates how search behaviour follows offline events and I think search marketers should take note. Rising trends, the next big thing, the hot news story…it’s all reflected in the graph. If you keep an eye on current events you can probably guess what’s going to hit Google next – what you do with that information is up to you. Building a site all about the impending Olympics or deciding to fire Paul Chuckle…we’ve got all the justification we need.
Popularity: 1% [?]
I never thought I’d live to see a post comparing the popularity of the chuckle brothers. I wish the chuckle brothers were as funny as this post.
[...] never really been on the review site Ciao before, but some Googling related to my recent obsession brought it up as the third result. I can only surmise that Ciao don’t moderate [...]
Well thank you Jack
The Chuckle Brothers are a national institution after all!
That’s going to make things a lot eiaesr from here on out.