February 23rd, 2013 § 2 Comments
After over 5 years working at web agencies, including three years at Bronco as an SEO Consultant, I’m finally making the move to go client-side.
Pretty momentous huh?
I say “finally” because going in-house is something I’ve wanted to do for a while – I’ve always had it in the back of my mind as a possible career progression and the last couple of years I’ve thought about it quite seriously.
Working at an agency has its upsides, certainly, but it’s also a very particular kind of job and a very particular kind of environment. I’ve come a long way from my first role as an online marketing assistant in terms of knowledge and confidence, but the day-to-day job hasn’t really changed. I’ve always dealt with clients and I’ve always done SEO – albeit “SEO” has changed a lot over the years.
It’s this changing landscape that’s made me take the leap, really. SEO encompasses so much now, a lot of my job is (or should be) what might better be called online marketing, or inbound marketing, all integrated together. Going client-side should give me the scope to do more of this, to move away from pure, traditional “SEO” and all the account management involved in having clients, and get more involved with all aspects of a business and customer experience.
So where am I going? Well, I’ve got two jobs actually, both part-time, at companies in different niches. It’s an unusual arrangement but should be quite a nice transition from having several clients, and we’re all looking forward to seeing how it works out long-term. They’re both based on the outskirts of Leeds so I’ll still be around, putting my technical SEO skills to good use and learning the ropes of how e-commerce businesses are run.
It’s the end of an era, but here’s to new beginnings!