Today we’re having a guest post from an old friend and colleague, Steve Holmes. We had lots of good times at digital agency 9xb, but since then Steve has taken the admirable step of starting his own affordable SEO business. I’ll let him take over…
Dotcom Digital Marketing
With Britain in the midst of one of the worst recessions on record it might seem like a bit of a daft time to embark on a new business venture. In most cases this would be true but with the Digital Industry continuing to thrive, despite the tough economic conditions, it may just prove to be a stroke of genius.
Digital marketing can be done on any budget providing you can find a company willing to work within your financial constraints. Unfortunately for many small businesses there are very few SEO and Pay Per Click providers willing to work with their meagre budgets, which leaves them either continuing with relatively ineffective offline marketing activity or risking the welfare of their business by forking out more than they can afford.
Having worked in two separate digital agencies who cut their teeth on smaller clients, before turning their backs on them in order to focus on landing big fish, I decided to cast my own net. In February this year I started Dotcom Digital Marketing with the sole purpose of providing affordable SEO and Pay Per Click services to small to medium sized companies. The preceding 6 months have been interesting to say the least but I would have to say that overall it has been pretty successful. There are a lot of small companies out there who want to dip a toe in the water before committing fully to a long term SEO contract, and Dotcom Digital Marketing offers them an opportunity to do that. I started off taking any work I could no matter how small the fee, but by servicing these clients well over time and showing them results for their spend, the majority of them have now committed more budget. In addition to this, I am starting to get referrals from my existing client base, which, in my opinion, are the best kind of leads you can get.
I suppose what I’m trying to say, in a roundabout sort of way, is that you should value your smaller clients as much as your larger ones. Often the tendancy to over-service your big blue chip clients leaves the smaller guys feeling undervalued. However, with a little bit of nurturing you can grow turn that small fish into a whopper, and it’s a lot cheaper to grow existing clients than it is to capture new ones.
You can find Steve doing SEO and all sorts of other web stuff at Dotcom Digital Marketing.
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