As a Google Adwords Professional I have my own contact at Google who sends me the Adwords Agency Update every week. This tells me about new Adwords features and help I can get from my representative – it usually says things like ‘have you tried the website optimiser?’ and ‘would you like to take part in our webinar next week?’. This week’s update however contained a load of information about other Google products:
Now this is meant to be an Adwords update, so why would I want to know about the Google news archive, Google Reader and Blogger Following (not to mention the US Elections!). Call me sceptical, but I imagine that a lot of Adwords users haven’t even heard of these other Google properties, which means this newsletter is acting as free advertising to a captive audience. Adwords users might think Google Reader is relevant to them – after all, Google are telling them about it in a special update!
With the launch of Chrome on their homepage it’s pretty clear Google aren’t afraid of pushing their products. Adwords updates are just the latest victim and I’m sure they won’t be the last.
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