Just like when Google bought Urchin, Yahoo! have acquired IndexTools and created Yahoo! Web Analytics. I’m very excited to get my hands on it and try it out, not least because unlike Google Analytics, Yahoo! has a proper API key so you can query the data and create custom reports. For all you agency people, that means raw data branded any way you want - hooray!
Since Google and Yahoo increasingly look like each other I’m sure useability won’t be a problem. Can’t wait to have a play with it!
