July 30th, 2008 § Leave a Comment
Adwords recently launched the Ad Planner, an attempt to make contextual adverts easier to research and set up. I’ve had a play around with it and to be honest, all the old features are still there but in a different format. I think Google are going for useability – presenting their data in a different way using neat little tabs and tables. Instead of laboriously searching for sites to advertise on based on keywords, you can now search by entering a website you like and finding similar properties.
I’ve always been sceptical of the content network and Ad Planner hasn’t yet changed my mind. In the UK the websites available are very limited – Adwords is still US-dominated and the content network isn’t yet suitable for the wider UK market.
One side effect of Ad Planner I do like is the update to the campaign management screen:
A new tab for ‘Placements’ has been added (in case you’ve started using the Ad Planner!) and there are now little messages making it clear exactly where your Ads are showing. In this screenshot it tells me that my keywords trigger ads on search only, that the content network is turned off. This is a neat new feature that will help advertisers make sense of their campaigns and maybe even their figures. I’ve had clients ask why they got thousands of impressions, not realising that they were opted into the content network (by default).
So thumbs up to Adwords for being more clear about where your adverts show. I’ll wait until Ad Planner lets you target better UK sites before I trash it completely