July 23rd, 2008 § 9 Comments
I recently set up an Adwords account for a client only to get the error message at keyword level – this keyword is not triggering ads because “you have reached or exceeded your budget”. The problem was, the adverts had never even shown – it was a new account!
A Google search brought a few suggestions – lower the CPC, increase the daily budget, etc etc, but nothing worked. I thought it might be the billing information so left it over the weekend to see what would happen. Monday morning came and the ads still wouldn’t show!
Luckily we have a Google Rep on hand to help – a quick email got a response within the hour. The account was ‘under review’ and would be active shortly. Sure enough the ads were running the same afternoon.
It’s great that our Google Rep got things sorted so quickly, but they didn’t seem to know the account was under review until I told them. Also, the error message in the account had nothing to do with a review! For someone new to Adwords it would be really confusing – lots of people on the message boards that I read were having the same problem, only they didn’t have the advantage of a representative at Google.
I’ve never had an account under review before – I wonder if Google have started to do this more. If that’s the case they should let advertisers know to expect delays.