According to the Google blog, they’re changing the way snippets operate to allow more information into the search results. From my highly scientific and rigorous testing it appears to be more informational (i.e. long) searches at the moment that result in these enormous snippets, but this surely has implications for the humble meta description.
It’ll be interesting to see how many meta descriptions get borked by this update – will Google just pick some random text from the site in order to fill the extra space? Is it worth writing longer descriptions just in case?
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