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	<title>Piggynap's Blog &#124; Zoe Piper &#187; monopoly</title>
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		<title>Google Knols &#8211; Healthy Competition?</title>
		<link>http://www.piggynap.com/google/google-knols-healthy-competition/</link>
		<comments>http://www.piggynap.com/google/google-knols-healthy-competition/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 19:20:05 +0000</pubDate>
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				<category><![CDATA[Google]]></category>
		<category><![CDATA[knols]]></category>
		<category><![CDATA[monopoly]]></category>

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		<description><![CDATA[Google Knol has just been opened to the public after being in Beta for some time. The idea is part Wikipedia, part Squidoo and part About.com, with &#8216;experts&#8217; writing detailed articles on specific subjects, from their own point of view. At the moment Knols have mainly been written by healthcare professionals &#8211; a glance at [...]]]></description>
			<content:encoded><![CDATA[<p>Google Knol has just been opened to the public after being in Beta for some time. The idea is part <a href="http://en.wikipedia.org">Wikipedia</a>, part <a href="http://www.squidoo.com">Squidoo</a> and part <a href="http://www.about.com">About.com</a>, with &#8216;experts&#8217; writing detailed articles on specific subjects, from their own point of view.</p>
<p>At the moment Knols have mainly been written by healthcare professionals &#8211; a glance at the front page selection shows the narrow range quite clearly:</p>
<p><a href="http://www.piggynap.com/wp-content/uploads/2008/08/knols.jpg"><img class="aligncenter size-full wp-image-81" title="knols" src="http://www.piggynap.com/wp-content/uploads/2008/08/knols.jpg" alt="" width="323" height="217" /></a></p>
<p>Google states that Knols will appear in the search results, just like any other website. I&#8217;m reminded of Google Books, which appear for many search results regardless of whether you want a book. Presumably soon Knols will be appearing near (above?) similar Wikipedia entries.</p>
<p>MSN used to be the worst culprit for trying to keep you on their own network but it seems Google is going the same way. I&#8217;m all for healthy competition but when Google have such a monopoly on search they could quite easily rank their own domains before, well, <strong>real</strong> websites.</p>
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