Dyanmically inserting a keyword into your Adwords headline is a great way to increase your click-through rate. Searchers see the exact phrase they typed in, in your advert and you can’t get much more targeted than that. If the search phrase is too long to fit into the headline, it uses your chosen default phrase instead.
The code to dynamically insert a keyword is {keyword:defaultphrase}
Not, as one advertiser thought:
No matter how careful you are you can still make mistakes, but this is a great argument for always checking your ads!
