Dynamic Keyword Insertion Fail
April 23rd, 2009 § 5 Comments
Dyanmically inserting a keyword into your Adwords headline is a great way to increase your click-through rate. Searchers see the exact phrase they typed in, in your advert and you can’t get much more targeted than that. If the search phrase is too long to fit into the headline, it uses your chosen default phrase instead.
The code to dynamically insert a keyword is {keyword:defaultphrase}
Not, as one advertiser thought:
No matter how careful you are you can still make mistakes, but this is a great argument for always checking your ads!
Aberford.Net – Bad Upload Decision
August 31st, 2008 § Leave a Comment
I visited the village website for the first time in ages and noticed this shocker:
The document has been scanned and uploaded with unfortunate results – it’s far too wide for the page and makes the site look like a big, jumbled mess. Talk about an argument for previewing!