Piggynap's Blog | Zoe Piper » Woops http://www.piggynap.com Zoe Piper, The Internet And Everything Thu, 22 Jul 2010 11:00:24 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Dynamic Keyword Insertion Fail http://www.piggynap.com/adwords/dynamic-keyword-insertion-fail/ http://www.piggynap.com/adwords/dynamic-keyword-insertion-fail/#comments Thu, 23 Apr 2009 16:21:48 +0000 admin http://www.piggynap.com/?p=662 Dyanmically inserting a keyword into your Adwords headline is a great way to increase your click-through rate. Searchers see the exact phrase they typed in, in your advert and you can’t get much more targeted than that. If the search phrase is too long to fit into the headline, it uses your chosen default phrase instead.

The code to dynamically insert a keyword is {keyword:defaultphrase}

Not, as one advertiser thought:

always check your ads

No matter how careful you are you can still make mistakes, but this is a great argument for always checking your ads!

]]> http://www.piggynap.com/adwords/dynamic-keyword-insertion-fail/feed/ 5 Aberford.Net – Bad Upload Decision http://www.piggynap.com/website-reviews/aberfordnet-bad-upload-decision/ http://www.piggynap.com/website-reviews/aberfordnet-bad-upload-decision/#comments Sun, 31 Aug 2008 18:09:49 +0000 admin http://www.piggynap.com/?p=105 I visited the village website for the first time in ages and noticed this shocker:



The document has been scanned and uploaded with unfortunate results – it’s far too wide for the page and makes the site look like a big, jumbled mess. Talk about an argument for previewing!

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