Okay, so that’s a crap title but it rhymed so I went with it. Remember Compare The Market’s Compare the Meerkat ad? Well, if you needed any proof of its penetration of the national consciousness, it’s caused searches for our furry friends to skyrocket over the last few months:
Competitors confused.com and moneysupermarket haven’t been slow off the mark – they’re bidding on ‘meerkat’ as a search term. Interestingly, comparethemarket.com aren’t:
I find brand bidding pretty interesting so it’s nice to see it’s stretched to bidding on your competitor’s marketing campaigns too. I can also report that all three companies are bidding on ‘confused.com’, all three are bidding on ‘compare the market’ and the only one not bidding on ‘money supermarket’ is comparethemarket.com.
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