Just like when Google bought Urchin, Yahoo! have acquired IndexTools and created Yahoo! Web Analytics. I’m very excited to get my hands on it and try it out, not least because unlike Google Analytics, Yahoo! has a proper API key so you can query the data and create custom reports. For all you agency people, that means raw data branded any way you want - hooray!
Since Google and Yahoo increasingly look like each other I’m sure useability won’t be a problem. Can’t wait to have a play with it!
October 28th, 2008 at 11:07 pm
Wow I’m sure this means trouble for Google, a bit of healthy competition at the top.
October 30th, 2008 at 9:20 pm
Yeah, definitely! I think Google have so much market share it’s going to be difficult to beat, but there are loads of stats packages out there already - Woopra, Crazy Egg etc - and they offer good alternatives, and people use them!
Yahoo! will definitely get sign-ups to this package and I think they’ll always do well if they can make it the most usable and comprehensive stats package around.